Bartering, or trading goods and services with another person, is not new. However, bartering for goods and services over the internet is new. I just came across, SwapRight.com, which is a great website for bartering or trading goods and services online.

Legal marketing is about doing. It requires action. Getting to the action aspect of marketing is probably the number one reason why most attorneys fail to undertake any meaningful legal marketing efforts. This short list of action steps can help attorneys get underway with their legal marketing efforts.

Marketing legal services is different than any marketing any other product or service. Even though legal marketing is different, the overall marketing strategies for marketing legal services are the same. This article looks at the product, market share, and competition marketing strategies.

What is an “associate” attorney? This job title says quite a bit about the attorneys who hold the title. Unfortunately, most attorneys haven’t really considered what this job title tells clients and would-be clients. Even fewer attorneys have considered how the associate job title impacts their associate attorneys’ relationships with clients.

Imagine you have been on a long journey and you know you have an even longer journey ahead of you. You are lost. You stop and ask the first passerby for directions. The passerby happens to be a taxi driver. Here are two alternative responses from the passerby.