Legal marketing is about doing. It requires action. Getting to the action aspect of marketing is probably the number one reason why most attorneys fail to undertake any meaningful legal marketing efforts. This short list of action steps can help attorneys get underway with their legal marketing efforts.

• Diagnosis - realize that the amount or type of work coming in could improve.
• Generate Options - multiple advertising, networking, and other promotional options should be considered (even if the solution seems clear).
• Investigate the Options - Options must be assessed. Gather information: use forecasting, surveys, simulations, or get expert legal marketing advice.
• Actual Decision - assign probabilities to various alternatives and choose one or more of the best alternatives.
• Execute the Decision - plan the execution of the decision.
• Review and Evaluate - the desired result should be defined as objectively and quantitatively as possible so review and evaluation is possible.
• Feedback Loop - throughout the process, there should be deliberate, conscious reassessment of previous stages at each step.

These action steps provide a raod map that will allow even the most lackadaisical attorney to get going with their legal marketing strategy today.